If there’s one stock that’s taken the Indian stock market by storm in July 2025, it’s Eternal Ltd.
Everywhere you look, the question is the same —
“Why is Eternal Ltd. rising so sharply today?”
Let’s answer that straightaway, and then dive deeper into the full story behind the company’s rise.
🔥 Why Is Eternal Ltd. in the Spotlight? (Fast Facts)
- Blinkit’s Explosive Growth: Eternal Ltd.’s grocery and quick commerce brand Blinkit has surpassed Zomato in order volumes.
- Demand for Fast Delivery: People now want groceries and essentials delivered in 10 minutes — Blinkit nailed this trend early.
- Market Cap Surge: The company’s market cap crossed ₹3 lakh crore, overtaking several legacy giants in the Indian market.
- Rebranding Impact: The transition from Zomato to Eternal isn’t just about a name — it represents a new vision and strategic expansion.
- Brokerage Upgrades: Multiple brokerage houses have rated Eternal as a “Strong Growth Story,” raising target prices.
- Buzz on Social Media: Among retail investors and traders, Eternal is one of the most talked-about stocks right now.
Now that we know why the stock is rising, let’s explore the company’s background, business model, and where it could be headed.
🏢 Eternal Ltd. – A New Chapter with a New Name
Once known as Zomato, this company underwent a major brand shift in late 2024 to become Eternal Ltd.
This wasn’t just a cosmetic change. It symbolized a shift in business vision — from being just a food delivery service to becoming a full-scale hyperlocal logistics and commerce platform.
Eternal now operates through three major arms:
- Zomato – Food delivery
- Blinkit – Quick grocery and essentials delivery
- Hyperpure – Supplies for restaurants and cloud kitchens
🚀 Blinkit – The Real Gamechanger
The primary reason behind Eternal’s recent stock rally is Blinkit.
This 10–15 minute delivery service has completely changed how Indian consumers buy groceries. Blinkit is no longer a “startup experiment” — it’s leading a quick commerce revolution.
What Makes Blinkit Stand Out?
- Surpassed Zomato in order volumes
- Attracting millions of new customers weekly
- Expanding beyond metro cities into Tier-2 and Tier-3 towns
The way Blinkit has captured India’s fast-paced consumption culture shows how rapidly the online retail sector is evolving.
📊 Recent Numbers – What the Results Reveal
In Q1 FY26 (April–June 2025), Eternal Ltd. shared some noteworthy financials:
- Revenue: ₹7,167 crore
- Year-on-Year Growth: 70%
- Net Profit: ₹25 crore (a slight dip due to expansion costs)
- Blinkit’s contribution to order value: Steadily rising
These results show that while the company is growing fast, it’s also spending heavily — especially on expanding its infrastructure, delivery network, and technology backend.
📈 Stock Journey – Rising to New Heights
Following the strong quarterly results and Blinkit-led momentum:
- Eternal’s stock touched a 52-week high of ₹311.6
- Market cap crossed ₹3 lakh crore
- Surpassed major companies like Wipro and Tata Motors in market value
With this momentum, investors have started to view Eternal as more than just a delivery company — it’s being valued as a high-growth ecosystem.
📢 What Are Experts Saying?
- Jefferies: Raised target price to ₹350; highlighted Blinkit as the key driver
- Kotak Institutional: Long-term story is compelling, short-term profitability may fluctuate
- Motilal Oswal: Eternal is building a new business model across delivery verticals
🌐 Eternal Ltd.’s Strategy – What’s the Road Ahead?
The company’s next big focus areas include:
- Expanding dark stores for Blinkit in new regions
- Deepening presence in non-metro cities
- Using AI and data to understand consumer behavior
- Scaling Hyperpure for national restaurant supply chain
These initiatives aim to position Eternal not just as a delivery company but as an integrated, tech-enabled local commerce platform.
⚠️ Challenges Still Exist
- High Operating Costs: Running a 10-minute delivery network is logistically intense and expensive.
- Thin Profit Margins: While revenue is high, profits are still low due to aggressive investments.
- Intense Competition: Competitors like Swiggy Instamart, Amazon Fresh, and others are also ramping up.
However, what sets Eternal apart is its agility — it’s constantly adapting and improving its models to match the market’s pace.
🔚 Conclusion – Why Eternal Ltd. Is the Talk of the Town
- Blinkit’s breakout growth
- A rebranded, renewed identity
- Long-term strategic clarity
- Consistent stock market performance
- Strong support from brokerages and analysts
All these factors have made Eternal Ltd. one of the hottest stocks on the Indian exchange this season.
This is a story about evolution — of a company that started by delivering food and is now delivering much more — value, vision, and velocity.
Have You Used Blinkit Yet?
What do you think of Eternal’s transformation?
Drop your thoughts and experiences in the comments below — we’d love to hear from you.
📌 Disclaimer:
The information provided in this article is intended solely for educational and informational purposes. The views, data, and opinions expressed are based on personal research and do not constitute financial or investment advice.
Readers are strongly advised to consult a SEBI-registered financial advisor or professional before making any investment decisions. Investing in the stock market involves risk, and profits or losses may occur. The author and this website are not liable for any financial losses that may result from investment actions based on this content.